{"product_id":"kerala-matta-rice-10-lb","title":"Kerala Matta Rice – 10 lb","description":"\u003cp data-start=\"238\" data-end=\"541\"\u003eHearty, reddish, and full-bodied in texture, \u003cstrong data-start=\"283\" data-end=\"304\"\u003eKerala Matta Rice\u003c\/strong\u003e (often called Palakkadan Matta) is a traditional South Indian parboiled red rice known for its earthy flavor and thicker grains. Unlike basmati or jasmine rice, matta rice cooks firm and slightly chewy, offering a more substantial bite.\u003c\/p\u003e\n\u003cp data-start=\"543\" data-end=\"767\"\u003eCommonly served with sambar, rasam, fish curry, and other Kerala-style dishes, this rice holds up well to rich gravies. The \u003cstrong data-start=\"667\" data-end=\"688\"\u003e10 lb family pack\u003c\/strong\u003e is ideal for households that prepare traditional South Indian meals regularly.\u003c\/p\u003e\n\u003cp data-start=\"769\" data-end=\"877\"\u003eIf you’re looking for authentic Kerala-style rice—not light, fluffy white grains—this is the correct choice.\u003c\/p\u003e\n\u003cp data-start=\"879\" data-end=\"1135\"\u003e\u003cstrong data-start=\"879\" data-end=\"894\"\u003eNet Weight:\u003c\/strong\u003e 10 lb\u003cbr data-start=\"900\" data-end=\"903\"\u003e\u003cstrong data-start=\"903\" data-end=\"912\"\u003eType:\u003c\/strong\u003e Red Parboiled Rice (Kerala Matta)\u003cbr data-start=\"946\" data-end=\"949\"\u003e\u003cstrong data-start=\"949\" data-end=\"962\"\u003eBest For:\u003c\/strong\u003e Kerala meals, curries, traditional dishes\u003cbr data-start=\"1004\" data-end=\"1007\"\u003e\u003cstrong data-start=\"1007\" data-end=\"1024\"\u003eCooking Note:\u003c\/strong\u003e Requires soaking and longer cooking time\u003cbr data-start=\"1065\" data-end=\"1068\"\u003e\u003cstrong data-start=\"1068\" data-end=\"1080\"\u003eStorage:\u003c\/strong\u003e Store in a cool, dry place. Keep sealed after opening.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44813365674086,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9736\/7654\/files\/indianmarketandliquor-2026-02-22T062019.789.png?v=1771770088","url":"https:\/\/at9crw-kr.myshopify.com\/products\/kerala-matta-rice-10-lb","provider":"Indian Market \u0026 Liquor","version":"1.0","type":"link"}